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MINI LAUNCHED IN AMERICA
WITH DAZZLING STUNTS AND A STARRING ROLE IN THE NEW AUSTIN
POWERS FILM
Diminutive 11' 10" MINI Cooper Welcomed to the U.S. With
Stunts Executed the Day Before the New York Auto Show
The MINI Cooper's first-time availability in America was celebrated
with dazzling stunt driving and the announcement of its starring
role in the new Austin Powers film.
With the same quirky, cheeky excitement that made the original
Mini a legend, the diminutive 11' 10" MINI Cooper burst
upon the American scene today with high-speed parallel parking
and two-wheel driving stunts executed by famed stunt driver
Russ Swift. The display highlighted the car's exceptional
handling and maneuverability. Swift, who has been performing
MINI stunts for years in Europe, executed the stunts to welcome
MINI to the United States the day before the New York Auto
Show.
| 'The
same quirky, cheeky excitement that made the original
Mini a legend...' |
MINI's handling and performance
will also be showcased this summer, this time on the big screen,
as MINI makes its film debut in New Line Cinema's new Austin
Powers film. Austin Powers and MINI team up for some of the
most dazzling chase scenes yet, with MINI racing and cornering
at high speeds through the unlikeliest of places. MINI's size,
speed and maneuverability promise to create a whole new type
of car chase in the world of film. And it will prove once
and for all that, in the words of Nigel Powers (Austin's father,
played by Michael Caine, of MINI's Italian Job fame), "it's
not size that matters, baby, but how you use it."
The
original Mini was a British classic with 5.3 million sold
and was voted 'European Car of the Century'. The MINI earned
legendary status in the 1960s as a favorite of celebrities
from the Beatles and David Bowie to Peter Sellers and the
Queen of England. The spunky little car also inspired fashion
designer Mary Quant to create her famed mini skirt.
The modern development of a genuine classic, new MINIs are
now available to eager American drivers who have established
fan clubs and web sites for the car that, until this month,
had not been available in this country. The new MINIs will
be sold at approximately 70 dealerships throughout the country.
Building on the classic Mini style, the new MINI Cooper offers
the very latest technology, and is one of the most advanced
cars of its size in the world. It was designed for handling
and performance, and is extremely safe with a body shell rigidity
two to three times greater than the norm for cars of its size,
and features an array of new technology such as Dynamic Stability
Control and six airbags.
The new 115 horsepower MINI Cooper and 163 horsepower MINI
Cooper S have created a completely new market in the US: the
small car, premium car segment. The engine is a 16 valve,
1.6 liter unit and will be available with an optional CVT
automatic transmission. The base Manufacturer Suggested Retail
Price is $16,850 for the MINI Cooper and $19,850 for the Cooper
S.
Austin Powers III is directed by Jay Roach and written by
Mike Myers and Michael McCullers. The film is produced by
Mike Myers, John Lyons and Eric McLeod along with co-producer
Gregg Taylor. For more information, log on to www.austinpowers.com

Founded in 1967, New Line Cinema is the entertainment industry's
leading independent producer and distributor of theatrical
motion pictures. New Line licenses its films to ancillary
markets including cable and broadcast television as well as
to international venues. The company, which is a subsidiary
of AOL Time Warner Inc., operates several divisions including
in-house theatrical distribution, marketing, home video, television,
acquisitions, production, licensing and merchandising units.
BMW Group in America
BMW of North America has been present in the United States
since 1975. Since then, the BMW Group in the United States
has grown to include marketing, sales and financial service
organizations for the BMW and MINI brands; a South Carolina
manufacturing operation; DESIGNWORKS/USA, an industrial design
firm in California; a technology office in Silicon Valley
and various other operations throughout the country. The BMW
Group is represented in the U.S. through a network of 340
car, 327 Sports Activity Vehicle and 148 motorcycle retailers.
BMW US Holding Corp., the Group's headquarters for North,
Central and South America, is located in Woodcliff Lake, New
Jersey.
Information about BMW Group products is available to consumers
via the Internet at www.bmwusa.com,
www.bmwmotorcycles.com
and www.miniusa.com.
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London
This
month, we are traveling to the City of London. Not as exotic
as our last month's locations, but a popular travel destination
nevertheless.
London
has famous tourist attractions and a wealth of history and
romance.
London's
Newest Restaurants
London Food Facts
The
London Restaurant Scene
As
the world's capital, London offers history, culture, dining
and fun
Virgin Airlines
Bargain Britain
The New Mini
Wimbledon
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